In recent years, hearty, winter-loving crowds have filled tents to capacity during the evenings at Winnipeg’s Festival du Voyageur. With the party-going crowd assured to turn out in full-force, the 2016 campaign aimed to speak to families, and those seeking a tamer, daytime dose of the famous Joie de Vivre.
To that end, Relish wove the campaign around a simple tagline: “Be Voyageur”. The imagery and headlines served to remind Festival-goers about the diverse program offering of, food, music and family fun.
While falling just short of an attendance record, the 2016 Festival du Voyageur brought over 102,000 revellers to Winnipeg’s historic St. Boniface district.