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Assiniboine Park & Zoo Brand Experience

In June 2009, the Assiniboine Park Conservancy unveiled a comprehensive $200 million redevelopment plan for Assiniboine Park & Zoo – to be completed over 10 years in three distinct phases. And they have been busy ever since – shaping a world-class Park & Zoo experience. In late 2011 – a brand audit determined that there was a need to create a cohesive brand and strategy that met both the current and future needs of the Conservancy. Together with the outstanding communication and marketing team at the Conservancy we did just that.









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