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Calgary Stampede Store Brand Experience

The Calgary Stampede, dubbed The Greatest Outdoor Show on Earth, is one of the world’s largest rodeos and attracts over one million visitors to the yearly 10-day event. Following the Stampede’s centennial anniversary in 2012, Stone-Olafson, a Calgary-based research firm completed a comprehensive report on Stampede products and retail opportunities. These recommendations were translated into visual merchandising standards and executions, a brand strategy and physical products and ads for Stampede licensed merchandise.

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