Crossroads Insurance has grown from humble beginnings in 1972 to a two-branch insurance broker with offices in both the north and south ends of the city. The company is committed to personal relationships so their customers never feel like “just a number”. When a loss occurs, Crossroads supports and advocates for their customers, ensuring clients […]
Category Archives: Brand & Identity
Friesens Corporation is North America’s premier book, yearbook and packaging manufacturer, providing publishers, self-publishers, institutions, businesses and schools with quality, in-house services at their 250,000 sq. ft. state-of-the-art production facility. In business since 1907, the corporation is employee-owned, and committed to minimizing its ecological footprint. Relish was asked to help refresh and standardize the company’s […]
For over 120 years the Winnipeg Humane Society has been dedicated to fostering animal welfare and dignity throughout our city. Today, they are one of the leading adoption centres in Canada, finding homes for more than 4,200 animals and reuniting more than 700 dogs and cats with their owners each year. Keying on the core concepts […]
North Forge Technology Exchange is the result of a collaborative merger between The Eureka Project, AssentWorks, Ramp Up Manitoba and the Startup Winnipeg program. As individual entities, these agencies have helped over 60 innovation-based companies access over $180 million in financing. Now a uniform team, they occupy over 27,000 square feet of innovation space across […]
After more than 30 years sporting the same logo, the Assiniboine Community College (ACC) varsity athletics department decided it was time for a refresh. The greater aim was to allow the ACC varsity identity to stand up to the rigors of modern day design requirements, specifically, improved digital and display implementation. Along with multiple lock-ups […]
For more than half a century, Winnipeg’s Contemporary Dancers have been a bastion for dance creators, dance interpreters, spectators and the dance community as a whole. From creating, to producing, to teaching, the company is steadfast in furthering the art form for artists and audiences alike. Fresh off their 50th Anniversary season, Relish was commissioned […]
The Winnipeg Fringe Theatre Festival, presented by Royal Manitoba Theatre Centre, brings more than 180 shows to audiences for 12 crazy days in July. The Exchange District is transformed into a Wonderland of characters and odd encounters, all part of the festival’s aim to present live theatre in an informal, accessible and inexpensive environment. The […]
Relish is proud to play a supporting role in the fate of the theatre – especially one that sees upwards of 116,000 total ticketed attendance for its performances each season. We were asked to help convey the theme of the 57-year-old art oganization’s upcoming season, ultimately settling on two words: Fate + Freedom. The Royal […]
VisualSpection makes hands-free inspection technology, using wearable tech such as Google Glass to outfit workers in the energy sector. While VisualSpection works to improve efficiency in fieldwork, they needed Relish’s help for an efficient identity to serve their growing company. The logo incorporates the V and S of the company name, while its emblematic look […]
Holy Family Home dedicated to providing the elderly with care in a loving environment based on Christian ideals and principles. In 2011, a new 157-bed building and revitalization of the existing facilities was announced, and a $10 million capital campaign was born. Working with Traffic Advertising, the Life. Love. Legacy. campaign was conceived, asking community members to support […]
Located in the heart of historic Lord Roberts and South Osborne area, StreetSide’s Parkline Townhomes is a new collection of condominiums adjacent to the Fort Rouge Rapid Transit Station. While the transit station is a relatively new addition to the landscape, the name Parkline was chosen for its connection to the area’s history. On January […]
The Red River Mutual Trail holds a Guinness World Record as the longest naturally frozen skating trail in the world. Starting at The Forks, the trail is about more than just skating. Activities include curling, hockey, cycling, broomball, and special events including the Warming Huts v.2015: An Art & Architecture Competition on Ice. The Forks […]
As far back as the mid 70s, Kathleen Gregory was changing the way she thought about student assessment, from only arriving at grades by averaging marks, to a more complete understanding of student learning. Years later, after writing the book “Rethinking Letter Grades” with co-author Caren Cameron, Kathleen began to think about creating an electronic […]
It’s all there in the definition. Vivid Reports provides performance management, financial reporting and business intelligence software that transforms and reveals the information organizations capture. The programmers behind Vivid figured out a new way to use Excel – not based on formulas – that gives an accurate picture of finances in a secure and timely […]
The name may be difficult to pronounce, but there’s no mistaking the statement their products make. For skaters and surfers who know how to get out and get after it, nothing tops the form and function of Ekumenik Apparel. With their company growing steadily, Ekumenik tasked Relish with crafting a new brand personality to help […]
Oseredok Ukrainian Cultural and Educational Centre hosted a benefit concert dinner gala, a performance featuring soprano Andriana Chuchman and her mentor Tracy Dahl, “From the Met to the Met.” The website, online ads and event program incorporated the letter M element as a distinguishing feature for this event at the Metropolitan Entertainment Centre in Winnipeg. Both Chuchman […]
Growers International Organic Sales Inc. (GIOSI) has been managing organic crop sales since 1985 and their almost 30-year reputation has made them one of the most trusted names in the industry.
The Royal Manitoba Theatre Centre (Royal MTC) is a non-profit arts organization and Canada’s first English-speaking regional theatre.
NeuStar Manufacturing combines extensive trucking industry knowledge with innovative fabrication systems to produce trucks and trailers for use in the oil and construction and industries.
St. Amant is a not-for-profit support resource for individuals and families living with developmental disabilities and autism.
Pennzoil Premium Wash and Quick Lube may look like it was founded in the 50s, but don’t let the retro look fool you. The building is newly constructed, energy efficient and has one of the fastest drive-through car washes in southwest Manitoba. To complement the building, which opened in 2012, the independently owned Pennzoil location […]
The Calgary Stampede, dubbed The Greatest Outdoor Show on Earth, is one of the world’s largest rodeos and attracts over one million visitors to the yearly 10-day event. Following the Stampede’s centennial anniversary in 2012, Stone-Olafson, a Calgary-based research firm completed a comprehensive report on Stampede products and retail opportunities. These recommendations were translated into […]
Launched in 2013, Winnipeg Bin Cleaning offers homeowners an environmentally friendly option for cleaning their recycling and waste containers.
Integrated Engineering Software creates simulation tools that reflect the inspiration of it’s customers: thousands of engineers and scientists who, everyday, push the boundaries to envision what is possible. They take their ideas from a realm that is almost science fiction and bring them to reality.
Texasholdemcharity.com provides the answer to the question, “How can I participate and make a difference in my community?” With the proceeds going directly to the community, charity or non-profit, participants will be able to play knowing that the money raised will go back into shaping the community around them. Players will participate knowing what charitable […]
Football Manitoba, the sport governing body for amateur football in the Province of Manitoba, got a well-deserved brand overhaul. This dynamic organization is now outfitted to move into the future and uphold its mandate to initiate, regulate and communicate the multitude of programs, services and events held annually.
The Imagine a Place Capital Campaign, launched publicly in June 2012 at a Party for the Park. The goal is to raise $200 million (including $60 million from the private sector with the balance coming from government) for the redevelopment of the Park. It will revitalize Assiniboine Park & Zoo and create an environment where people […]
In June 2009, the Assiniboine Park Conservancy unveiled a comprehensive $200 million redevelopment plan for Assiniboine Park & Zoo – to be completed over 10 years in three distinct phases. And they have been busy ever since – shaping a world-class Park & Zoo experience. In late 2011 – a brand audit determined that there […]
For sleep medicine physicians and clinic owners, the Michele Sleep Scoring System, developed by Younes Sleep Technologies, automatically scores sleep studies. Using clinically tested software, this reliable, automated tool dramatically reduces test scoring time while also ensuring scoring integrity, allowing for overall improved diagnoses and treatment of sleep disorders as well as increased sleep lab […]
Red River Mutual’s goal is to define itself as the Modern Mutual. The two main functions of a modern mutual are community involvement and loss prevention. With this new website, community involvement is in the forefront. Consumers can navigate the Red River Mutual site with ease and take a virtual house tour with hot spots […]
Thousands in our province depend on the Manitoba Lung Association for support, education, research and prevention programming. As a respected anchoring organization, for lung health programs and services in our community, many look to the Lung Association first when faced with a breathing problem. Together we launched a capital campaign to educate and inform of the many ways the Manitoba Lung Association contributes […]
An album to make you dance, an album to make you think… Daniel ROA’s Hyperbole moves us to take a fresh look at the world with all its wretchedness and beauty, and it is in this search for lightness that he invites us to join him. With this fall’s release of his newest album, Daniel ROA […]
For quality-driven Manitobans seeking a custom-built home or renovation, Rick Weibe creates innovative, modern and traditional design that reflects the lifestyle and unique vision of his clients. Through a methodical and down-to-earth approach, Rick helps those embarking on the design process uncover the features they need to maximize the functional and aesthetic aspects of their […]
More than anyone else in their lives, parents have the greatest influence on their children. When you talk about the electoral process with your kids and bring them with you when you vote, you’re teaching them that voting is important.
Our favourite Juno Award winners launched an exciting new album in 2010 and got a fabulous new website to match. Fans could listen to the quintet’s vibes while reading the group’s blog or checking out the list of upcoming gigs. Supported by fantastic photographs and one-of-a-kind illustrations – this band brand was truly Chic.
It’s easy to see why many consider Altona the best place to live in Manitoba. Surrounded by lush farmland and the sweet smell of country air, this beautiful oasis on the prairies offers a quality of life that is altogether hard to beat. The new Altona wordmark projects the town as modern and forward thinking, […]
Theatre Projects Manitoba has been playing on the plains since 1990. Committed to the cultivation of Manitoba plays and artists – in the past 21 years, TPM has staged more than 50 new Manitoba works. They have developed the voices of our region, choosing stories that have a connection to our community, our history and culture, and […]
The Children’s Museum brings together the latest innovations in education with creative environments to provide powerful learning experiences that entertain as they educate. Relish helped the museum to build a brand that reflects the energy and exuberance of this brand new hands-on learning facility.
Alliance Seed Corporation recently launched a promotion targeted at Western Canadian farmers. CDC Verona, a durum variety, is the Alliiance’s latest offering. Durum wheat is used almost exclusively for making pasta…its seemed only fitting to invite farmers to eat what they sow. “CDC Verona is the first wheat variety I developed as a durum breeder […]
Red River Mutual has a history dating back to the 1800s and today is one of Canada’s largest policyholder-owned casualty insurance companies. With longevity like that, updating this organization’s brand required a thoughtful approach. Re-branding involves more than a logo change and a shiny new tagline. It encompasses a company’s culture, approach and what shareholders and […]
In 2011, Prairie Theatre Exchange launched its Big Production Capital Campaign – with the largest contribution by the Federal Government in the theatre’s history. The capital improvements envisioned are extensive and are to be rolled out in two phases. With this impressive support from the Canada Cultural Spaces Fund, the first phase of the improvements began […]
Relish was honoured to create the home of The Winnipeg Review, a new online literary magazine. The site reviews literary books, mostly Canadian fiction, and showcases interviews, excerpts of fiction and non-fiction, poems, articles, and columns by writers with something to say. With a new issue each quarter along with weekly updates, the website needed […]
From fittings to fixtures, Greenslade Bath features hot product design that’s often hard to find – this authentic “mom and pop” shop is every cool contractor’s dream. The branding goal here was to project the innovative and friendly approach of the owners.
When people trust you with their home, they trust you with a huge part of their lives. Ethos Realty treats their clients with unparalleled respect, going above and beyond to make sure everyone who works with their agency is as happy with the experience as they are with the results. Reviving the oldest of values […]
The Manitoba Museum is the province’s largest not-for-profit heritage and science centre. It is renowned for its vivid portrayal of Manitoba’s rich and colourful history, planetarium shows and science gallery exhibits. Realizing that it was not maximizing the opportunities on the Web, the museum engaged Relish in an ambitious overhaul of its website.
Angstrom Builders Ltd. is a design-build company offering services in design and project management. With a commitment to sustainability, Angstrom believes that good design and construction should focus not only on the performance of the building (e.g., energy use, comfort) but also on the placement and function of that building in its environment, be it urban or rural. Operating […]
Larry Sarbit is an investor renown for his patient approach, and for consistently outperforming the market throughout his impressive career. His commitment to buying undervalued companies after exhaustive research has consistently garnered results the years over. With this patient approach in mind, we sought to build an identity that was simple yet sophisticated, reflective of […]
Defined as “expressing or characterized by warmth of feeling; passionate,” describes the spirit of Ardent Financial and Retirement Services to a tee. The Ardent Group is a dynamic, client-focused team that offers a full range of independent services to organizations diverse in size and complexity.