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Category Archives: Strategic Support

North Forge Technology Exchange Brand Experience

North Forge Technology Exchange is the result of a collaborative merger between The Eureka Project, AssentWorks, Ramp Up Manitoba and the Startup Winnipeg program. As individual entities, these agencies have helped over 60 innovation-based companies access over $180 million in financing. Now a uniform team, they occupy over 27,000 square feet of innovation space across […]

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2016 Festival du Voyageur

In recent years, hearty, winter-loving crowds have filled tents to capacity during the evenings at Winnipeg’s Festival du Voyageur. With the party-going crowd assured to turn out in full-force, the 2016 campaign aimed to speak to families, and those seeking a tamer, daytime dose of the famous Joie de Vivre. To that end, Relish wove […]

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Visual Spection Brand Experience

VisualSpection makes hands-free inspection technology, using wearable tech such as Google Glass to outfit workers in the energy sector. While VisualSpection works to improve efficiency in fieldwork, they needed Relish’s help for an efficient identity to serve their growing company. The logo incorporates the V and S of the company name, while its emblematic look […]

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Assiniboine Park Zoo 2015 Campaign

The Assiniboine Park Zoo is a place for families. A recent membership survey revealed that having a family outing was the number one reason to visit the zoo. The zoo is a place to have fun and make memories with your family, as well as to view animals and learn about them. With the big […]

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LGA Know My Limits Campaign

The Liquor and Gaming Authority of Manitoba wanted 18- to 24-year-olds to think about how and when they drink, by promoting Canada’s national Low-Risk Alcohol Drinking Guidelines. Following these guidelines helps Canadians reduce the long-term health risks of drinking, as well as the more immediate risks. Relish came up with a campaign to approach the […]

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Quio App & Brand Experience

As far back as the mid 70s, Kathleen Gregory was changing the way she thought about student assessment, from only arriving at grades by averaging marks, to a more complete understanding of student learning. Years later, after writing the book “Rethinking Letter Grades” with co-author Caren Cameron, Kathleen began to think about creating an electronic […]

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Vivid Reports Brand Experience

It’s all there in the definition. Vivid Reports provides performance management, financial reporting and business intelligence software that transforms and reveals the information organizations capture. The programmers behind Vivid figured out a new way to use Excel – not based on formulas – that gives an accurate picture of finances in a secure and timely […]

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Growers International Brand Experience

Growers International Organic Sales Inc. (GIOSI) has been managing organic crop sales since 1985 and their almost 30-year reputation has made them one of the most trusted names in the industry.

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Manitoba Museum “Wrapped” Exhibit Collateral

In the fall of 2013, the Manitoba Museum acquired a travelling Egyptian exhibit from the Westminster College Cultural Artifacts Collection. The 5,000 sq. ft. temporary show featured over 60 ancient antiquities, forensic facial reconstructions and a 2,300-year-old mummy named Pesed. The Museum needed to develop a comprehensive advertising campaign to promote the fact that, for […]

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St. Amant Brand Experience

St. Amant is a not-for-profit support resource for individuals and families living with developmental disabilities and autism.

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Calgary Stampede Store Brand Experience

The Calgary Stampede, dubbed The Greatest Outdoor Show on Earth, is one of the world’s largest rodeos and attracts over one million visitors to the yearly 10-day event. Following the Stampede’s centennial anniversary in 2012, Stone-Olafson, a Calgary-based research firm completed a comprehensive report on Stampede products and retail opportunities. These recommendations were translated into […]

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Winnipeg Bin Cleaning Brand Experience

Launched in 2013, Winnipeg Bin Cleaning offers homeowners an environmentally friendly option for cleaning their recycling and waste containers.

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SimplyRecycle.ca Campaign & Website

Manitoba Multi-Material Stewardship

Multi-Material Stewardship Manitoba (MMSM) is an industry-funded, non-profit organization that operates a province-wide recycling program for paper and packaging. In 2010, MMSM decided to address Winnipeg’s historically low recycling rates by launching a campaign to improve citywide recycling adoption. The creative used clear, memorable messaging to reflect the positive benefits of recycling, with the slogan […]

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Manitoba Museum Dinosaurs Campaign

Dinosaurs Unearthed combines the latest scientific research with state of the art, life-sized animatronic dinosaurs that create a unique, immersive experience. This 5,000 sq. ft exhibition contains real fossils, full-skeleton replicas and robotic dinosaurs. Two of those dinosaurs can be controlled by the visitor, while others are motion-activated. Found for a limited time at the […]

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Assiniboine Park Conservancy Capital Campaign

The Imagine a Place Capital Campaign, launched publicly in June 2012 at a Party for the Park. The goal is to raise $200 million (including $60 million from the private sector with the balance coming from government) for the redevelopment of the Park. It will revitalize Assiniboine Park & Zoo and create an environment where people […]

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Red River Mutual Brand Experience

Red River Mutual’s goal is to define itself as the Modern Mutual. The two main functions of a modern mutual are community involvement and loss prevention. With this new website, community involvement is in the forefront. Consumers can navigate the Red River Mutual site with ease and take a virtual house tour with hot spots […]

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Red River Mutual Winnipeg Jets Sponsorship Campaign

When Red River Mutual signed on as a sponsor of the Winnipeg Jets inaugural season, we were very excited. VERY, VERY EXCITED. It meant developing ads for the season program and concourse. Marrying hockey and business insurance proved to be no easy task – but a trip to the sports store, coupled with a little […]

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Manitoba Museum Circus Exhibit Campaign

No need to run away from home to join this circus. With over 20 interactive stations, “Circus: Science Under the Big Top” is a hands-on journey of the science of the big top. From the biology of a real high-wire walk to the physics of the human cannonball and a contortionist box, visitors to this […]

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Town of Altona Brand Experience

It’s easy to see why many consider Altona the best place to live in Manitoba. Surrounded by lush farmland and the sweet smell of country air, this beautiful oasis on the prairies offers a quality of life that is altogether hard to beat. The new Altona wordmark projects the town as modern and forward thinking, […]

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Eva’s Gelato Brand Experience

Gelato shops on Winnipeg’s Corydon Avenue aren’t exactly a novelty—summer’s socialites come in droves to sample tasty treats from the numerous restaurants and specialty shops that make Corydon Winnipeg’s sweet spot. When Eva’s Gelato & Coffee Shop opened their shop near this crowded boutique area, they turned to Relish to help set them apart. The […]

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Red River Mutual Brand Experience

Red River Mutual has a history dating back to the 1800s and today is one of Canada’s largest policyholder-owned casualty insurance companies. With longevity like that, updating this organization’s brand required a thoughtful approach. Re-branding involves more than a logo change and a shiny new tagline. It encompasses a company’s culture, approach and what shareholders and […]

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Greenslade Bath Brand Experience

From fittings to fixtures, Greenslade Bath features hot product design that’s often hard to find – this authentic “mom and pop” shop is every cool contractor’s dream. The branding goal here was to project the innovative and friendly approach of the owners.

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Angstrom Builders Brand Experience

Angstrom Builders Ltd. is a design-build company offering services in design and project management. With a commitment to sustainability, Angstrom believes that good design and construction should focus not only on the performance of the building (e.g., energy use, comfort) but also on the placement and function of that building in its environment, be it urban or rural. Operating […]

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Opening Doors Parents’ Expo Collateral

Parents are constantly struggling to help their children work through the decisions that will shape their future. But one area that has typically been overlooked from the parents’ point of view is career guidance—a gap that has been filled by the Alliance of Manitoba Council Sectors and its Opening Doors Parents Expo. Combatting mediocre attendance […]

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Blue Cross Website & Collateral

Managing and maintaining the integrity of a brand can be an incredibly daunting task for even the smallest organizations. Manitoba Blue Cross is the antithesis of small so it wasn’t surprising to learn that their well-recognized brand and corresponding messaging, The Colour of Caring, was in need of a shot in the arm after years […]

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Beyond Borders Website & Campaign

Countless organizations are moving to the web as their primary marketing tool. Beyond Borders, a not-for-profit working to eradicate child sexual exploitation, needed a site with undeniable impact that immediately demonstrated to each and every visitor the horror of sexual crimes against children. To do so, they partnered with Relish to develop a website for the […]

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