Founded in 1969, the Festival du Voyageur is Western Canada’s largest winter festival and a celebration of French-Canadian culture. This year, Festival celebrated its past by asking the public to Find Their Place in History. Incorporating a playing card theme, the creative highlights the cultural events and attractions that have become just as popular as the people who participate in them. The following event personas we created and used in various media executions. In addition, people were invited to submit their own profiles, where the general public voted on who would be inducted into the Voyageur Hall of Fame.