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2014 Festival du Voyageur

The Festival du Voyageur has been celebrating Manitoba’s Joie de Vivre since 1969. In 2014, to commemorate their 45th anniversary, they launched the campaign 45 Years Woven in Time to promote the event.

The tagline is designed to speak to the stories shared and memories made over decades of Festival’s while photographs from previous celebrations were used as a visual backdrop.

In addition to the general marketing campaign, the public was also asked to share their own Festival memories using the hashtag #heho45 on Facebook, Twitter and Instagram.

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