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Red River Mutual Trail App & Brand Experience

The Red River Mutual Trail holds a Guinness World Record as the longest naturally frozen skating trail in the world. Starting at The Forks, the trail is about more than just skating. Activities include curling, hockey, cycling, broomball, and special events including the Warming Huts v.2015: An Art & Architecture Competition on Ice.

The Forks is also home to the Arctic Glacier Winter Park, complete with a toboggan hill, snowboard park, skating rink and snow lounge.

Relish designed a new identity for both the trail and the park. The new woodcut-style illustration and bold type is featured in the logos, maps and way-finding signage along the trail and at The Forks. The Trailblazer app was also updated. With it, users can check conditions and learn of upcoming events and track the distance they’ve skated, walked, skied or snowshoed.

http://www.theforks.com/rivertrail

http://www.theforks.com/winterpark

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