Birds do it. Bees do it. They find their way without signs, or maps, or apps. Visitors to the Assiniboine Park & Zoo need a little more help.
When Relish first started working with the Assiniboine Park Conservancy (APC), the signage around the park and zoo had suffered from years of neglect and inconsistent application. Working with the APC, we first conducted a visual audit of the more than 1,000 signs in the park and zoo. From there, comprehensive standards were developed with regards to size, iconography, colour, typography and readability.
Replacement of the old signage is ongoing, but with the new standards already implemented in many areas of the park and zoo, visitors are already enjoying a much more streamlined and simplified experience.