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Tag Archives: red river mutual

Red River Mutual Brand Experience

Red River Mutual’s goal is to define itself as the Modern Mutual. The two main functions of a modern mutual are community involvement and loss prevention. With this new website, community involvement is in the forefront. Consumers can navigate the Red River Mutual site with ease and take a virtual house tour with hot spots […]

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Red River Mutual Winnipeg Jets Sponsorship Campaign

When Red River Mutual signed on as a sponsor of the Winnipeg Jets inaugural season, we were very excited. VERY, VERY EXCITED. It meant developing ads for the season program and concourse. Marrying hockey and business insurance proved to be no easy task – but a trip to the sports store, coupled with a little […]

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Red River Mutual Brand Experience

Red River Mutual has a history dating back to the 1800s and today is one of Canada’s largest policyholder-owned casualty insurance companies. With longevity like that, updating this organization’s brand required a thoughtful approach. Re-branding involves more than a logo change and a shiny new tagline. It encompasses a company’s culture, approach and what shareholders and […]

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