The Assiniboine Park Zoo is a place for families. A recent membership survey revealed that having a family outing was the number one reason to visit the zoo. The zoo is a place to have fun and make memories with your family, as well as to view animals and learn about them.
With the big reveal of the zoo’s newest exhibit, Journey to Churchill, now a year in the past, we came up with a summer campaign that holds true to the enduring family spirit of zoo outings. The campaign extends to Transit, billboards, online ads and print.
Using zoo members as models, and the real stars – the zoo animals – for the photos, we put a spin on typical family activities, from pool time to dinner time and time spent together. Everything’s more fun at the zoo!