It’s all there in the definition.
Vivid Reports provides performance management, financial reporting and business intelligence software that transforms and reveals the information organizations capture. The programmers behind Vivid figured out a new way to use Excel – not based on formulas – that gives an accurate picture of finances in a secure and timely fashion.
As part of a re-brand, Relish designed a logo that visually echoes the way Vivid Reports goes beyond the typical formula-based solutions based in Excel cells. This breakout feature carried over into developing logos for the company product products. The new brand look was integrated across the website, video and brochure content.